Level 3 Diploma in Business/Business and Management

Unit Overview

Unit 1: Business Environment

Aims: Gain knowledge and understanding of the environment in which organisations operate, supporting understanding of different and often complex contexts.

Key Topics:

Stakeholders and their interests, objectives, and potential conflicts.
Economic sectors and their output.
STEEPLE analysis and its impact on organisations.
Changing nature and pattern of employment.

Unit 2: How Businesses and Organisations Work

Aims: Provide an overview of key aspects of business, including objectives, structure, customer service, and resource requirements.

Key Topics:

Organisational objectives and factors influencing them.
Importance of customers and customer service.
Organizational structures and legal identities.
Resources required by organizations.
Basic financial statements.

Unit 3: Business Communication

Aims: Develop knowledge, skills, and understanding of communication theory and the importance of effective communication in business.

Key Topics:

Principles of effective internal and external communication.
Communicating complex business information effectively.
How organizations communicate with customers.
Reviewing personal communication skills.

Unit 4: Working in Teams

Aims: Provide an overview of key aspects of working with other people, including team roles and employability skills.

Key Topics:

Key principles of working in teams.
Leadership and motivation in teams.
Working in a team.
Reviewing own employability skills.

Unit 5: Market Research

Aims: Develop knowledge and understanding of key marketing principles and practices with a focus on market research.

Key Topics:

Key principles of marketing.
Legislation and ethics in market research.
Selecting and planning market research.
Undertaking research and interpreting results.
Reporting on findings and results.
Reviewing own research skills.

Unit 6: Introduction to Financial Controls in Business

Aims: Develop knowledge and understanding of budgets, budgetary control, costings, cash flow, and basic ratio analysis.

Key Topics:

Business costs and breakeven.
Importance of managing budgets.
Calculating and analysing basic financial ratios.
Importance of monitoring cash flow.

Unit 7: Leading and Managing People

Aims: Develop knowledge and understanding of the concepts, principles, and skills needed to lead and manage people.

Key Topics:

Key elements of leadership and management.
How employees are led and managed.
Supporting employees.
Motivating employees.
Reviewing own leadership and management skills.

Unit 8: Principles of Marketing and Sales

Aims: Develop knowledge and understanding of the principles of marketing and sales, and gain skills required to undertake marketing activities.

Key Topics:

Sales and marketing relationship.
Price and promotion elements of the marketing mix.
Product and place elements of the marketing mix.
Importance of elements of the marketing mix for services.
Developing a marketing plan.

Unit 9: Human Resources

Aims: Develop knowledge and understanding of the HR function, including recruitment, selection, retention, monitoring, and development of employees.

Key Topics:

Role of the HR function.
HR responsibilities in recruitment and termination.
Supporting and developing employees.
Monitoring employees.

Unit 10: Organisational Strategy

Aims: Develop knowledge and understanding of strategic issues in business, such as vision, mission, growth, organisational culture, information use, and change management.

Key Topics:

Relationship between vision, mission statement, and objectives.
Importance of strategic planning for growth.
Organisational culture and values.
How information is used by management.
Organisational change and its management.

Unit 11: Online Marketing

Aims: Develop knowledge and understanding of the principles and practices of online marketing, and create content for a social media platform.

Key Topics:

Use of websites and emails for marketing.
Search Engine Optimisation (SEO).
Creating business content for social media.
Online marketing data and legal regulation.

Unit 12: International Business

Aims: Develop knowledge and understanding of how businesses trade internationally, the benefits and costs, and the barriers to trading internationally.

Key Topics:

Nature of international trade.
Impact of exchange rates on a business.
Nature of trade agreements between countries.
Barriers to trading internationally.

Unit 13: Project Management

Aims: Develop knowledge and understanding of project management, and develop project management skills through planning a business-related project.

Key Topics:

Principles of project management.
Planning a project.
Implementing a project.

• Reviewing personal role and skills in managing a project.